A Style most often describes the number and shape of spokes (e.g., “5 V Spokes”) and is standardized across all Makes.
An OEM Style is whatever the OEM uses to describe the shape of its wheel, hence it is not standardized across all Makes.
For example, BMW uses a numeral (e.g., “202”) for its OEM Style.
For another example, Lexus uses a name (e.g., “Trident”) for its OEM Style.